Kuwait’s Chocolateness Is Ready For All Your Dessert Cravings – Entrepreneur

Kuwait’s Chocolateness Is Ready For All Your Dessert Cravings – Entrepreneur

The article is part of a series on pioneering entrepreneurs in Kuwait that Entrepreneur Middle East has built in collaboration with Kuwait Finance House .. Kuwait Finance House is considered a pioneer in Islamic finance or Sharia'a compliant banking, with it being the first Islamic bank established in 1977 in the State of Kuwait, and is today one of the foremost Islamic financial institutions in the world.. Established in 2010 by Rakan Alfadalah, Chocolateness started from a family cake brought to the Kuwaiti market in 2007 at Gulf University for Science and Technology's annual carnival.. Kicking off as a just-for-fun business, it became a home-based business and eventually launched with the aim of bringing freshly baked desserts deliverable within 60 minutes anywhere in Kuwait, Chocolateness started with a capital of US$500, then acquired a turnover of $3 million in the third operational year.. Using CSR to differentiate their brand within the competition in the small business market and distincit packaging designs and social media strategy has worked well for the business.. Since we positioned our delivery as a very fast service, our biggest negative feedback was delayed deliveries especially during our peak seasons.. With the step,