Ministry of Energy Launches Its New Brand Identity, Representing the Pursuit of the Future 2 Riyadh

Ministry of Energy Launches Its New Brand Identity, Representing the Pursuit of the Future 2 Riyadh

Riyadh, January 25, 2021, SPA -- The Ministry of Energy revealed today the details of its new brand identity, which symbolizes the Pursuit of the Future, at a time when the industry is witnessing strategic transformations as a result of local and international trends.

The new brand identity arises from the principles of transparency, sustainability, cooperation, and inclusiveness, to achieve the goals of Vision 2030.

The new logo is circular in shape, representing the globe and expressing the integration, interdependence, and harmony of all the various energy sectors that come together as a principal driver of development, to strengthen the national and international economy.

These include conventional and renewable energy, and later on nuclear energy for peaceful purposes.

In the middle of the logo is a map of the Kingdom of Saudi Arabia, the beating heart providing the world with energy from its central geographic location, and the long-trusted source of supply and stability to the global oil markets.

Four colors fuse together in the new logo. In addition to green, which is drawn from the color of the Saudi flag to represent sustainability and prosperity, the colors dark blue, light blue and gold are blended to