UM MENAT and Teads collaborate to foster a sustainable advertising and media ecosystem in the Kingdom

UM MENAT and Teads collaborate to foster a sustainable advertising and media ecosystem in the Kingdom

UM MENAT has taken a proactive step towards environmental sustainability by joining forces with a Teads’ tool to assess and address the carbon emissions linked to the media agency’s advertising campaigns. With remarkable success already achieved in Saudi Arabia during the initial rollout, UM and Teads are now poised to expand this eco-friendly initiative across the entire MENAT region.

Today's conscious consumers are showing a growing preference for companies that prioritize sustainability and have a clear purpose. According to Scope 3 estimates, 1 million digital ad impressions are equivalent to a flight between Paris and New York in terms of environmental impact. In response to this concern, at the beginning of this year, Teads announced a global partnership with IMPACT+, a leading third-party solution aimed at reducing greenhouse gas emissions in the digital advertising industry.

The primary goal of this collaboration is to foster a sustainable media ecosystem that prioritizes respectful ad experience while also supporting quality journalism. By working together, Teads and IMPACT+ are committed to addressing environmental concerns in the digital advertising space and aligning with the values of today's environmentally conscious consumers.