12 Ways Landlords Can Use Social Media To Boost Occupancy

12 Ways Landlords Can Use Social Media To Boost Occupancy

When consumers are looking for rental properties, one of the first places they check is social media pages. Landlords have understood the power of social media for some time now. Yet despite understanding how powerful a marketing tool it can be, many landlords don't use it to its full potential. This lack of investment in this technology may come from a misunderstanding of how it can benefit their business.

With the right targeted ad campaign, a landlord could potentially double their occupancy in some properties. Below, 12 members of Forbes Real Estate Council examine how landlords can leverage social media to boost their current occupancy rates.

Forbes Real Estate Council members share how landlords can leverage social media to boost occupancy rates.

Photos courtesy of the individual members.