What you need to know to crowdfund your project

What you need to know to crowdfund your project

The idea of matching people who need money with the people who have money to invest is not new; what is new is the way this concept of intermediation is facilitated (and made easier) by technology and recognised by law. While crowdfunding is not yet a household word in the region, it has generated a buzz amongst entrepreneurs, especially those in the tech space who see crowdfunding as a potential source of funding for their business.

Crowdfunding is particularly seen as a prospective funding tool for creative work such as blogging, journalism, independent film and music as well as for funding start-up companies.

Data collected by Cambridge Centre for Alternative Finance (CCAF) reveals that crowdfunding has raised $304.53bn worldwide in 2020, with the average funding per campaign in the