Pilot Project Provides Resources To Help Start-Up Brewers Launch

  • Date: 28-Jun-2022
  • Source: Forbes
  • Sector:Real Estate
  • Country:Jordan
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Pilot Project Provides Resources To Help Start-Up Brewers Launch

Dan Abel and Jordan Radke discovered an unusual disparity six years ago: it was easier to get started in creative fields like music or photography than it was to begin a brewery.

Abel, who had previously was a musician, and Radke, who had been in photography, realized that both music and photography had built-in help for beginners. “I did the whole move-out to L.A. without a dollar to my name to pursue my dreams, and as a singer-songwriter, but I had a host of resources,” Abel says. “If I wanted to book a tour, I worked with a manager and agent. If I wanted to record, I worked with a recording studio and sound engineer. The risk of me jumping in head-first into the music industry was mitigated by the resources available.”

After two years in L.A., Abel was drawn to the business side of music, and he eventually ending up back in the Midwest in 2016, working for Reverb in Chicago. It was here that he reconnected with Radke, his best friend from childhood and college, and the two began brewing beer in Abel’s garage. “We quickly realized the parallels between the music industry and photography, and we started wondering what