Real-estate agents are finding success by turning to TikTok: ‘It doesn’t seem to matter if the place is $2,000 or $600,000’

  • Date: 25-Apr-2021
  • Source: Business Insider
  • Sector:Real Estate
  • Country:Jordan
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Real-estate agents are finding success by turning to TikTok: ‘It doesn’t seem to matter if the place is $2,000 or $600,000’

In the wake of the pandemic forcing their business online, some real-estate agents took to an unlikely platform “” TikTok. 

Cash Jordan, a New York City-based agent, has over 600,000 followers on the platform and 14.2 million likes. In the past year, he's shown million-dollar townhomes and $2,500 two-bedrooms, and he says his only regret about TikTok is that he didn't get on the platform sooner. 

As the pandemic pushed realtors into the digital space, some of them adapted into TikTok's signature short-form video format. Jordan says that the real-estate market, "this dinosaur of an industry," had to adapt and go online. And TikTok, despite its reputation as an app for teenagers, has been a boon to business.

After New York City shut down, Jordan began posting videos across platforms like TikTok, YouTube, and Instagram, and saw a huge response. 

"It doesn't seem to matter if the place is $2,000 or $600,000, somebody out there on TikTok is big enough and YouTube is big enough that people see it and are interested," Jordan said.

Jordan estimated using TikTok had doubled his number of clients.

Similarly, Madison Sutton, who posts on TikTok as @thenycagent, has 95,700 followers and has amassed 1.5 million total likes across her videos.