UNIDO, Italy launch project to enhance textile industry employment in Kingdom

UNIDO, Italy launch project to enhance textile industry employment in Kingdom

AMMAN — The United Nations Industrial Development Organisation (UNIDO) and the Design and Training Services Centre (GSC) on Tuesday launched under the name “Creative Jordan” the two-year joint project “Supporting the textile value chain to create employment and economic opportunities in Jordan,” funded by the government of Italy and implemented by UNIDO in partnership with GSC.

The ceremony was attended by Yasmeen Khresat on behalf of Minister of Inudstry, Trade and Supply Yousef Al Shamali; Eleonora Banfi on behalf of Emilio Cabasino, the head of the Italian Agency for Development Cooperation (AICS) Amman; UNIDO country representative Sulafa Mdanat; the acting CEO of GSC Dina Seisah and more than 20 textile sector representatives, according to a statement from the organisers.

“Creative Jordan” aims at supporting the textile value chain to create employment and economic opportunities in Jordan. Apart from the provision of technical training to the actors of the value chain, one of the objectives of this project is to create new successful brands and collections under two fashion brands — “JO! By Creative Jordan” and “Khayt” — which are the storytelling umbrella of the fashion sector and be further promoted in the international markets, the statement said.