New project announced in Oman to market vegetables and fruits – Times of Oman

New project announced in Oman to market vegetables and fruits – Times of Oman

Representative image. Pixabay

Muscat: Oman Investment Authority (OIA) has announced a new project to set up an integrated vegetables and fruits marketing company in the Sultanate, under Oman Food Investment Holding Company, a company affiliated to OIA.

The project will specialise in marketing vegetables and fruits locally produced, in addition to the production of high-quality vegetables and fruits that are in high demand locally and overseas.

The company aims to market 65 per cent of its products in the local retail and wholesale markets, while it will export 35 per cent of its products overseas.

This project comes within the framework of close and fruitful cooperation between Oman Investment Authority and the Ministry of Agriculture and Fisheries, with the aim to encourage Omani farmers and small and medium-sized companies to market their products inside and outside the Sultanate. This step is considered a positive example of the cooperation between government institutions with investment agencies in the Sultanate and to encourage positive participation for the private sector investors as well.

The project aims to establish model farms in various governorates according to the comparative advantage, diversity of climates and environments suitable for the growth of various crops. The coordination with the Ministry of Agriculture and Fisheries