Billboards to billions: Saudi’s OOH ad sector set to exceed SAR 3 billion

Billboards to billions: Saudi’s OOH ad sector set to exceed SAR 3 billion

Saudi Arabia is currently experiencing unprecedented progress, development, and enhanced market competitiveness due to the objectives outlined by Vision 2030 and its effective implementation across various sectors.

This transformative change has ushered in a multitude of reforms, significantly impacting residents, tourists, and investors, which have helped pave the way for increased opportunities and economic growth.

With a market value set to exceed SAR 3 billion, the out-of-home (OOH) advertising sector is an example of a year on-year growing beneficiary of said reforms.

Repeatedly proving its communication effectiveness for public and private entities, outdoor within the kingdom has become greatly complementary to the rapid urban expansion, population growth, social shifts, and increased dependence on mobility.

Certainly advantageous, its sustained growth is also dependent on long and short-term investments made by the sector. Proving resourceful, the impact OOH has had on communication cannot be undermined.

In saying so, for over three decades Saudi Signs Media has played a fundamentally active role in creating unique advertising opportunities and implementing highly regarded large formats recognised by stakeholders across the region serving both tactical and equity campaigns.

The company’s commitment to elevating market standards over the years through exceptional product options, client servicing, and flexibility has positively supported brands in their