Saudi Arabia & Switzerland sign Tourism cooperation agreement

Saudi Arabia & Switzerland sign Tourism cooperation agreement

The Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collaboration in the tourism sector. The agreement was signed by Fahd Hamidaddin, CEO and Board Member of the STA, and Livio Gotz, Director GCC at Switzerland Tourism, at the STA headquarters. Swiss Federal Councillor and Head of Economic Affairs, Education, and […]The Saudi Tourism Authority (STA) has signed an MoU with Switzerland Tourism to bolster collaboration in the tourism sector.

The agreement was signed by Fahd Hamidaddin, CEO and Board Member of the STA, and Livio Gotz, Director GCC at Switzerland Tourism, at the STA headquarters. Swiss Federal Councillor and Head of Economic Affairs, Education, and Research, Guy Parmelin and Swiss Ambassador to Saudi Arabia, Yasmine Chatila Zwahlen attended the ceremony.

This MoU, a first-of-its-kind between the two tourism entities, aims to foster the development of the tourism industry, mutual promotion, and enable collaborative tourism projects between Saudi Arabia and Switzerland, setting a new precedent for international tourism cooperation.

A key aspect of this partnership is identifying joint marketing initiatives that highlight the unique attractions of each country. Special attention will be given to specific tourism sectors such as marine activities, culture and heritage, and rural tourism, through combined