Property Finder’s ‘Your Home Finder’ campaign reflects meaning of ‘Home’ In Our Lives

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UAE
  • Date: 04-Jun-2022
  • Source: Bizbahrain
  • Sector:Real Estate
  • Country:UAE
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Property Finder’s ‘Your Home Finder’ campaign reflects meaning of ‘Home’ In Our Lives

Property Finder, the MENA’s leading proptech company, has announced the launch of a new campaign titled ‘Your Home Finder’. The integrated brand campaign encourages everyone to think about the true meaning of ‘home’, and is reflective of the company’s purpose to inspire people to lead the life they deserve. The campaign is anchored by a short video demonstrating how Property Finder, thanks to its search capabilities, can help home seekers find a place that they can call home. The sentiment is depicted in the short film that underpins how a house transforms into a home, along with the different meanings we give to it. When people look for a home, they are seeking more than just a roof or a space to live in, hence for this campaign, Property Finder asked a simple question: What does home mean for UAE residents? The brand team conducted consumer research with 1,000 consumers in the UAE and it was found that more than 69% of people look for , the of sharing memories, and to live life calmly within their space. Based on the survey, 57% of Emiratis, 72% of Asian expats and 75% of Westerners, considered ‘Peace’ as what makes their home

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