The IKEA winners take it all“¦ home

  • Date: 17-Jun-2021
  • Source: Gulf News
  • Sector:Real Estate
  • Country:UAE
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The IKEA winners take it all“¦ home

After scores of entries and some tough decision-making by the judges, it was the honesty, passion and sparkle in the eyes of the two IKEA competition winners that swung in their favour. Nisha Jain and Andrew Samson wrote in separately to Gulf News as part of a special campaign celebrating the Swedish retail giant's incredible 30-year regional success story. The delightful duo sent detailed descriptions about how IKEA had impacted their lives through the years - and why the bright yet functional furniture pieces still held such magical appeal. Nisha explained the love affair with IKEA is now being shared by her children and that IKEA's durability and budget-friendliness have allowed her to blend the brand into their daily hectic life. "The furniture as well as other household items are easy on the pocket, elegant in design and very durable while being lightweight. I have been using some of these items for over 10 years now and they show little sign of fatigue,“ she says. How does Nisha feel about being an anniversary winner? "It feels awesome. Being recognised by my favourite brand is huge and having the opportunity to be featured by them is stupendous.“ The other lucky winner,