Dubai developer says competitors are delivering projects ‘in a mess’

Dubai developer says competitors are delivering projects ‘in a mess’

A Dubai developer has claimed his counterparts in the industry are failing when it comes to finding the right finishing touches and that properties in prime locations across the emirate are being delivered “in a mess”.

Muhammad Shafi, CEO of Prescott Real Estate Development and director of Tabani Real Estate, said that his brand of affordable luxury is proving popular, particularly because of the attention-to-detail employed throughout the build.

He said: “I've been noticing since starting my career in 2004 that a lot of developers are not paying attention to what they are developing. They have money, but they are not using their own time and their own knowledge to improve on the quality. I've noticed so many buildings in better areas like Downtown, Business Bay, Dubai Marina, wherein the developer has spent money but not spent the money wisely. They have left the things to do by their consultants or their project managers.

Muhammad Shafi, CEO of Prescott Real Estate Development and director of Tabani Real Estate

“Eventually they turned out to convert their very good location properties in a mess.”

Prescott Real Estate Development is behind the AED165 million ($45m) Prime Views project in Meydan, a G+4 development consisting of 151 apartments -