Dubai Land Department fines 10 real estate companies, warns 30 for non-compliance of advertising laws

Dubai Land Department fines 10 real estate companies, warns 30 for non-compliance of advertising laws

The Real Estate Regulatory Agency (RERA), at Dubai Land Department (DLD), has fined 10 real estate companies and warned 30 others for not conforming to the advertising requirements.

This penalties came in the wake of inspection campaigns conducted by RERA to audit advertising permits, and ensure adherence to the circulars and laws enforced in the emirate.

Each fine is valued at a progressive Dhs50,000, and may end at cancellation of the licence of the violating real estate company, DLD confirmed.

The violations committed were of three types: violations by companies that did not obtain advertising permits, manipulation of the use of advertising permit numbers, and the use of expired permits.

RERA regularly launches campaigns to offer guidance for dealing with various forms of advertisements, especially fake and unlicenced ads that are posted on