Ithra Dubai launched the Deira Enrichment Festival DEF at the Deira Enrichment Project’s Sherina Plaza

Ithra Dubai launched the Deira Enrichment Festival DEF at the Deira Enrichment Project’s Sherina Plaza

 Ithra Dubai, a leading real estate developer fully owned by the Investment Corporation of Dubai, announced the launch of DEF, The Deira Enrichment Festival,  a series of activations taking place at the Deira Enrichment Project.  The activities kicked off on November 19th at the recently launched Sherina Plaza. For twelve consecutive weekends, tenants and visitors are invited to choose from a bundle of family activities and entertainment options. Every Thursday between 4 and 10 pm, and Friday and Saturday between 2 and 10 pm, families can lounge on bean bags and watch movies projected on an 85 inch screen at the outdoor cinema, or pick from a giant game of chess and a giant Jenga. A bouncy castle is also available on the grounds for younger children and all activities are supervised by a promoter on site. Visitors also enjoy a variety of street food and treats such as cotton candy, popcorn and sweet corn as well as juices and slushes. All precautionary measures with respect to safety and sanitization, including social distancing, are being implemented in line with the requirements of the Ministry of Health and Prevention and the Dubai Municipality. Ithra Dubai ensures that its developments serve the collective interest of