UAE: Majority of residents willing to pay more for eco-friendly travel trips

UAE: Majority of residents willing to pay more for eco-friendly travel trips

With country being a global aviation hub, sustainability becomes highly important for the sector

Published: Sun 19 Mar 2023, 5:03 PM

The majority – 61 per cent – of the UAE residents are willing to pay more for responsible, eco-friendly and sustainable travel trips.

According to a survey released by YouGov, people in the UAE are the second highest to pay for eco-friendly travel after Indians (68 per cent).

People in the UAE are more willing to pay for sustainable trips than residents in Indonesia, Mexico, China, Spain, Hong Kong, Canada, Sweden, Italy, France, and the US among others.

Similarly, around 65 per cent of people in the Emirates consider it important to choose travel companies that have a strong sustainability policy.

Driven by the government, sustainability has become a buzzword among residents and companies. To promote sustainability in the country, Expo 2020 Dubai hosted Terra – The Sustainability Pavilion as well as Sustainability District during the six-month-long mega event. This year, the UAE will also host the COP28 conference, the world’s largest gathering of leaders to discuss the impact of climate change.

All these efforts have raised awareness among the residents and contributed towards people increasingly supporting companies that endorse sustainability in their products and services.

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