Why Now Is A Good Time For Real Estate Owners To Launch A New Project

Why Now Is A Good Time For Real Estate Owners To Launch A New Project

Saqr Al-Qassimi is the CEO of RAK Real Estate, a family-owned real estate developer in the United Arab Emirates.

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The pandemic has dramatically shifted business operations in several ways — there's no doubt about that. Although the rapid changes have caused some people to hunker down and hide, I believe the shift has also prompted people to open up and consider new possibilities. Consumers are also learning how to live with safety practices such as social distancing and face covering guidelines, and they're beginning to visit their favorite hospitality and tourist spots again. As businesses continue to pivot and figure out the best moves for the future, it's an ideal time for the real estate industry to think creatively and try a new plan, too.

Traditionally, the real estate