WOLF enters a landmark collaboration with Dubai’s Bliss Flower Boutique

WOLF enters a landmark collaboration with Dubai’s Bliss Flower Boutique

- For Emirati Women's Day, WOLF partners with Dubai's favourite florist, Bliss Flower Boutique, to bring personalised Charms to the metaverse

- Online flower bouquet charms are available in the WOLF App, from August 24, with prices starting at $25 cents

Dubai, UAE: WOLF - The World's Online Festival - continues to take the metaverse by storm with the announcement of its latest collaboration with Dubai’s premier flower destination, Bliss Flower Boutique. Launched in celebration of Emirati Women's Day, WOLF will welcome Bliss to the metaverse by making two of Bliss' popular bouquets available as virtual "Charms" that users can buy or gift to other users. The game-changing collaboration is the first of its kind to be launched in the Arab world, as part of WOLF’s efforts to highlight the contributions made by Emirati women towards the nation's development.

Empowering women in the region as a platform for cultural self-expression is a significant focus for WOLF. The launch of this partnership solidifies the festival brand's values of discovering local performance talents such as singers, poets and comedians, and advocating for all women. This year marks the eighth year of Emirati Women's Day, which was founded in 2015 by Her Highness Sheikha Fatima, the