Lotus new showroom with new global retail identity now open for business

  • Date: 05-Aug-2021
  • Source: Bizbahrain
  • Sector:Retail
  • Country:Bahrain
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Lotus new showroom with new global retail identity now open for business

You’ve seen the all-new Emira sports car, now see where it’s going to be sold. The first Lotus showroom in the world to feature the brand’s striking new retail identity is fully operational and open for business. The showroom is in the exclusive Moda Mall shopping complex in Manama, the capital city of the Kingdom of Bahrain in the Middle East. The new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess. Sculptural and artistic in its execution, it captures the energy of the brand as it transforms from a UK sports car company to a genuine performance car player on the world stage. The exciting new Bahrain showroom development has provided a fantastic opportunity to demonstrate how the concept is designed to work with, and within, the retail spaces it finds itself, yet clearly making the brand’s presence felt amongst its competitor set. Its role is to support the welcoming and knowledgeable staff, and to provide a contemporary stage for this pivotal moment as the Lotus product range begins to expand with all-new models. Agile, beautifully crafted and utilising the latest technologies,