CFC Mall wins the prestigious ICSC Maxi Award in Las Vegas for its revolutionary project ‘Cairo Fashion Experience’

  • Date: 28-May-2023
  • Source: Zawya
  • Sector:Retail
  • Country:Egypt
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CFC Mall wins the prestigious ICSC Maxi Award in Las Vegas for its revolutionary project ‘Cairo Fashion Experience’

- Proudly recognized at an international level for the second time

Cairo, Egypt – Cairo Festival City Mall’s groundbreaking Cairo Fashion Experience project, in partnership with Vogue Italia, has been awarded the prestigious ICSC Maxi Award. This is the project's second international award, following its recognition by MECSC in December 2022. The project was introduced by CFC Mall in 2021 as a unique scouting project to support emerging Egyptian designers, and its global recognition is a testament to its impact and appeal.

Cairo Fashion Experience project aligns with CFC Mall’s strategy of supporting young talents and contributing to the fashion industry by opening up new opportunities for the next generations of local fashion designers.

The program began with hundreds of applicants submitting their work to Cairo Fashion Experience committee. A selected group of ten finalists were chosen based on their style, innovation, and sustainability. The three finalists were given the opportunity to attend workshops and get mentored by Sara Sozzani, and Marco Rambaldi in Milan. Furthermore, these talented designers showcased their collections at Milan Fashion Week, at the Vogue Italia event where they received international exposure from International designers, Media and the Italian fashion community. Eventually, the three finalists will have their collections