Facebook launches drive to back SMBs in MENA

Facebook launches drive to back SMBs in MENA

Facebook has teamed up with leading regional creative agency TBWARAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Mena region.The campaign will amplify the voice of local SMBs; shed light on their stories and challenges to help generate consumer demand for them across the region.The campaign's main film depicts eight unique stories filmed across Egypt, Jordan and Lebanon, featuring a real and diverse cast of small business owners in local shops, who share their daily experiences and personal anecdotes. A wealth of content pieces and executions have been developed for the campaign, including videos, IG stories, interviews with small business owners and a content creators' activation idea.One of the executions includes a #LoveLocal pledge frame that users can add to their