Giza Systems unveils its new logo and brand strategy

Giza Systems unveils its new logo and brand strategy

Cairo, Egypt: Giza Systems, the leading digital transformation enabler and systems’ integrator in the MEA region unveiled its corporate rebrand and launch, reflecting the Company’s commitment to innovation and delivering digitally-driven solutions.

The rebrand aligns with Giza Systems’ strategy of digital transformation positioning, and the company's purpose of transformation through technology for all communities. The new brand is rooted in Giza Systems’ heritage, technology, values and people – all of which have made it the regional digital transformation powerhouse it is today.

Constantly challenging itself to evolve and grow, the rebrand embodies the company’s reinvention, organizational culture and forward-looking drive to embrace change and partner with clients to enable their growth through innovative solutions.

The new brand creates a clear and applicable brand architecture that can accommodate the growth of all Giza Systems subsidiaries and take the brand into its new era of growth. It is designed to strategically connect all the subsidiaries to the Giza Systems mother brand in a strong and cohesive manner.

The new Giza Systems brand strategy was set with the sole purpose of enabling Giza Systems partners, stakeholders, and communities to reach their full potential through technology and innovation. Giza Systems’ plan to achieve its new brand purpose entails