Gourmet Egypt offers hyper-personalized shopping experience with Algonomy’s personalization suite

Gourmet Egypt offers hyper-personalized shopping experience with Algonomy’s personalization suite

Armed with Algonomy’s , retailers in the MEA region, including Egypt’s high-end food retailer Gourmet Egypt are offering a more connected and personalized shopping experience to their customers. In its latest partnership with Gourmet Egypt, Egypt’s premier high-end food retailer, Algonomy is deploying the personalization suite to help the high-end food retailer deliver a more connected and personalized shopping experience for Gourmet Egypt's customers across various touchpoints and digital buying journeys. Algonomy’s platform helps businesses unify identities and leverage AI to personalize engagement across customer journeys at every touchpoint or channel. It captures zero-party data such as favorites, likes, survey data through the client’s mobile app, commerce site, and other systems in addition to first, second and third-party data. This helps Gourmet capture data in real-time to enrich its unified customer profile and get a 360-degree view which is then leveraged to hyper-personalize customer experience and make it contextually relevant. Algonomy, a real-time Algorithmic Customer Engagement Platform, helps marketing, digital commerce, and merchandising teams drive business outcomes of improved CTRs, conversions, AOV, frequency and CLTV. A franchise of a large QSR restaurant chain that caters to over 50 million orders relied on manual analytics to make decisions on campaigns and