How this company saved thousands of flowers during the pandemic
- Date: 16-Oct-2020
- Source: Business Insider
- Sector:Retail
- Country:Middle East
How this company saved thousands of flowers during the pandemic
COVID-19 crippled the wedding industry, canceling events across the country.
Vendors like floral design company Sweet Root Village, which lost 80% of its business in March, were hit particularly hard.
To save their business “” and all the flowers stranded from canceled events “” owners Lauren Anderson and Rachel Bridgwood held a drive-through flower event.
Business Insider visited Sweet Root Village's pop-up flower market in Alexandria, Virginia, to see the other pivots the owners have implemented to keep their small business afloat.
Visit Business Insider's homepage for more stories.
Following is a transcipt of the video.
Lauren Anderson: When people ask, like, "How are things going? How's the business, how are you?" Like, you know, your first thing is to be like,
Rachel Bridgwood: "Fine!"
Lauren Anderson: But then we're like, no.
Rachel: We're bad.
Lauren: Bad. Things are