How this company saved thousands of flowers during the pandemic

SourceBusiness Insider
SectorRetail
CountryMiddle east

COVID-19 crippled the wedding industry, canceling events across the country. Vendors like floral design company Sweet Root Village, which lost 80% of its business in March, were hit particularly hard. To save their business — and all the flowers stranded from canceled events — owners Lauren Anderson and Rachel Bridgwood held a drive-through flower event.  Business Insider visited Sweet Root Village's pop-up flower market in Alexandria, Virginia, to see the other pivots the owners have implemented to keep their small business afloat. Visit Business Insider's homepage for more stories. Following is a transcipt of the video. Lauren Anderson: When people ask, like, "How are things going? How's the business, how are you?" Like, you know, your first thing is to be like, Rachel Bridgwood: "Fine!" Lauren Anderson: But then we're like, no. Rachel: We're bad. Lauren: Bad. Things are ...read more...