How this company saved thousands of flowers during the pandemic

  • Date: 16-Oct-2020
  • Source: Business Insider
  • Sector:Retail
  • Country:Middle East
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How this company saved thousands of flowers during the pandemic

COVID-19 crippled the wedding industry, canceling events across the country.

Vendors like floral design company Sweet Root Village, which lost 80% of its business in March, were hit particularly hard.

To save their business “” and all the flowers stranded from canceled events “” owners Lauren Anderson and Rachel Bridgwood held a drive-through flower event. 

Business Insider visited Sweet Root Village's pop-up flower market in Alexandria, Virginia, to see the other pivots the owners have implemented to keep their small business afloat.

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Following is a transcipt of the video.

Lauren Anderson: When people ask, like, "How are things going? How's the business, how are you?" Like, you know, your first thing is to be like,

Rachel Bridgwood: "Fine!"

Lauren Anderson: But then we're like, no.

Rachel: We're bad.

Lauren: Bad. Things are