These 4 Fragrance Compounds Can Help You Relax, Be Calmer, More Mindful, And Boost Your Self-Esteem

These 4 Fragrance Compounds Can Help You Relax, Be Calmer, More Mindful, And Boost Your Self-Esteem

A flowering rose garden. Rose is a key scent in the Science of Wellness. International Flavors and Fragrances' Judith Gross called from Serbia, where she stopped to smell the orchids. "Serbia is a whole discovery," said Gross, whose job as global marketing director for fragrance innovation at IFF takes her to the far corners of the earth for a chance to sniff something new. "There's hundreds of orchids and odors, and fruits and herbs here." In France, where she's based, Gross has been working on a new project, The Science of Wellness. A program for an holistic wellness approach, Science builds on the company's more than 40 years of research in fragrance and its impact on emotions and wellbeing. Through a combination of neuroscience and consumer perception data, a fragrance palette, and its in-house artificial intelligence tool created in 2006, IFF perfumers design scents that can be used in consumer goods in the wellness space. "We started building an extensive understanding of the connection between smelling and scents and emotions," Gross said, adding that the data base has shifted over the 40 years. "We expanded from simple emotions like happiness to colors and textures. When you smell, what colors and