elGrocer research shows more Asian men buying groceries online

elGrocer research shows more Asian men buying groceries online

Based on its recent outreach to around 700 users aimed at enhancing services, elGrocer revealed that the addition of new stores across its platform in all seven Emirates has changed the demographics and buying patterns of its consumers. The app has seen more men in the 25-44 age group using the app (registering over 150% growth compared to pre-covid times). The audience shift has also seen more users originally from South East Asia (mainly the sub-continent) at 58 percent followed by Arab expatriates (17.9 percent) as the biggest users of the app.The majority of the respondents who participated in the outreach revealed the concern of contracting COVID-19 still kept them away from driving or visiting supermarkets while drawing them more to the use of grocery delivery apps, which offered more