Spurred on through necessity, given the coronavirus-enforced lockdowns and curfews across the region, the GCC ecommerce market is expected to reach $19.7 billion by the end of this year, according to a panel of experts at the virtual roundtable on Intelligent Orchestration of Retail Experience. It was revealed that Saudi Arabia is expected to claim the majority of the total ($8.3bn), followed by the UAE, with $7.5bn. Hozefa Saylawala, director of sales – Middle East, Zebra Technologies, said: “During the initial phase of the pandemic and lockdown, a lot of retailers identified the gap as well as the opportunities. We have seen tremendous demand to engage with retailers keen to make the shift. Consumers are now asking for more self-service, contactless payment options for shopping.” VIDEO Adel Sajan, director of Danube Group, revealed that ...read more...