Gen Z is expected to impact business for at least the next 10 years. getty Are you ready for the new customers who are going to change the way you do business? You know who they are and most likely think you understand them—and I hope you do. In the near future, Generation Z, also known as iGen, may become your most influential customers. Even if you do understand them, you can’t stop there. You must move to action. In my world of customer experience, we always look for opportunities to make the experience better. We know it works when the customer decides to buy. So, how do we know we’re doing it right? Jason Dorsey, the leading Gen Z and Millennial ...read more...