Here’s How Apple Could Use New Podcasting Acquisition Scout FM

Here’s How Apple Could Use New Podcasting Acquisition Scout FM

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That's exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that's precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

Apple Podcasts promo image



Apple

Earlier this year Apple acquired Scout FM, something that is only coming to light now. It's a podcasting startup that uses AI to create automatically-curated lists of podcasts strung back to back to back to create a personalized talk track for your day. This is oddly analogous to what Apple is currently delivering with music, as I recently wrote about. iOS