How small retailers are doing Amazon Prime Day amid Covid-19 pandemicn

How small retailers are doing Amazon Prime Day amid Covid-19 pandemicn

Amazon's annual two-day Prime Day sales event kicks off on Tuesday, Oct. 13 after the coronavirus pandemic delayed the event for months. For the more than 1.7 million small- and medium-sized businesses around the world that sell their products on Amazon, the massive annual shopping event could help provide a boost in a year that's been racked with uncertainty as a result of Covid-19.Prime Day, which dates back to 2015 and typically runs in mid-July, begins at midnight on Tuesday and runs through Oct. 14. During that time, the e-commerce giant could generate nearly $10 billion in global sales, according to an estimate from research company eMarketer.Amazon doesn't release specific revenue numbers around its Prime Day events, but the company said it sold more than 175 million items during last year's