Majid Al Futtaim and dunnhumby launch new insights platform to improve Carrefour shopping experiences

  • Date: 08-Oct-2020
  • Source: Bizbahrain
  • Sector:Retail
  • Country:UAE
  • Who else needs to know?

Majid Al Futtaim and dunnhumby launch new insights platform to improve Carrefour shopping experiences

Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has announced the launch of a best-in-class customer insight platform, powered by dunnhumby, the global leader in customer data science. The new platform will support Carrefour and its suppliers in delivering better customer experiences and accelerating growth plans, fuelled by data and insight.



dunnhumby Shop, an award-winning, web-based solution, will enable Majid Al Futtaim to gain a deeper understanding of its customers and translate these insights into action, making store-level decisions based on shoppers' needs. Shop provides key category insights that enable retail teams to monitor and act on performance trends with speed and precision, driving incremental sales growth and loyalty. In an unprecedented move, suppliers will also have access