Social Retail, Bartering, BOPIS, Unpackaging: The New Era Of Shopping

Social Retail, Bartering, BOPIS, Unpackaging: The New Era Of Shopping

Along with the shift to staying at home for, well, everything, nowhere has the consumer landscape changed more than how we shop and what we buy. These new patterns will live beyond the pandemic, altering the retail category permanently. The trends here fall into three main areas of insight and I was glad to share them in the latest Buzzback webinar on consumer perspectives around shopping and e-commerce.

Consumers and brick and mortar retailers moved online



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1. The Retail Pivot

The unfolding Retail Apocalypse was already a worrisome headline before the pandemic. It has taken on new meaning as consumers and retailers retreated indoors and moved online, drastically changing when they shop, where they shop why they shop.

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