IFF And SleepScore Labs Develop Fragrance That Targets Sleepless Nights

IFF And SleepScore Labs Develop Fragrance That Targets Sleepless Nights

A nap pod at the IFF and SleepScore booth at the recent CES demonstrates the IFF scent solution for ... [+] a better night's rest. Tired of tossing and turning? Fragrance and flavor giant IFF and SleepScore Labs, a sleep science and improvement company, are cozy bedfellows. The two firms have partnered to develop a scent that will help consumers get a better night's sleep based on science and data and creativity. The project falls under IFF's The Science of Wellness. A program for an holistic wellness approach, Science builds on the company's more than 40 years of research in fragrance and its impact on emotions and wellbeing. Through a combination of neuroscience and consumer perception data, a fragrance palette, and its in-house artificial intelligence tool created in 2006, IFF perfumers design scents that can be used in consumer goods in the wellness space. There's a big market for sleep aids. According to SleepScore's calculations, about 4 billion people around the world wake up tired every week. "Many years ago, society didn't understand how important sleep was and why it mattered," said Colin Lawlor, CEO of SleepScore Labs. Lawlor noted that lack of sleep increases the risk of traffic accidents,