Khaleeji brand, Mikyajy, launches Halal cosmetic range

Khaleeji brand, Mikyajy, launches Halal cosmetic range

Claiming it as its biggest product revolution ever, Mikyajy has launched a complete range of 100 percent Halal-certified colour cosmetics. The end-to-end production process, from ingredients, to manufacturing and warehousing facilities are 100 percent certified by accredited agency, ESMA, recognised across the GCC. This guarantees all the products in the range are made with pure, approved ingredients that contain zero alcohol, gelatine, keratin and collagen, as well as being cruelty-free, and free of harmful ingredients and animal derivatives.

Halal cosmetics is currently the fastest growing trend in the beauty industry. The global halal cosmetics market, according to research by IMARC Group, reached a value of $74.7 billion in 2020 and is expected to grow a CAGR of 6.4 percent during 2021-2026.

Mikyajy conducted its own market research to determine their consumers’ needs and found out that their customers associate halal-products with hygiene and pure products. The company clarified that some Halal certified products are vegan approved.