New Delivery App FASTAF Took On FedEx And UPS To Deliver Premium Holiday Goods

New Delivery App FASTAF Took On FedEx And UPS To Deliver Premium Holiday Goods

Lee Hnetinka, CEO and founder of FastAF in one of the app's micro-fulfillment centers.



Photo Courtesy of FastAF

2-Day Express delivery is a snail's pace in today's world of online and phone purchasing. The pizza industry may have pioneered speedy delivery when Domino's offered its' a 30-minute guarantee. More recently, services like Foodkick and Amazon



AMZN

deliver pantry items in a snap. Even luxury online retailers like Net-A-Porter offer concierge service for same-day deliveries. But one new platform and app, FastAF (yes, AF stands for that), conceived and developed by Darkstore, aims to bring a slew of popular premium products to doorsteps in an average of 27 minutes.

"Two-day delivery is a thing of the past," says CEO Lee Hnetinka explaining that beyond groceries and basics, FastAF offers 2-hour delivery for premium essentials, landing the platform somewhere between a delivery service and retailer. Beyond drugstore and pantry fare, the highly curated site carries labels and products from APL, Carbon28, Everlane, Nike



NKE

, Outdoor Voices, The Mirror, Sonos



SONO

, Xbox, PS5, Theragun, Bevel, Billie, Byredo, Glossier, Goop, Le Labo, Biodynamic Coffee,