Skechers collaborates with Goodyear on footwear

Skechers collaborates with Goodyear on footwear

Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, is building on the innovation in its products through an ongoing collaboration with The Goodyear Tire & Rubber Company. An initial launch of three styles for men with more select styles across multiple categories for men, women and kids launching soon will utilize Goodyear rubber technology in custom Skechers outsoles that deliver enhanced traction, stability and durability. “This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, president of Skechers. “Through this effort, select products now feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most—be it enhanced stability on a run, excellent traction over slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.” “Goodyear has always worked to create innovative products that provide consumers with high-performance tires, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes,” said Christian Jurado, Goodyear’s global director of licensed products. The shoes, featuring Goodyear