McDonald’s has more celebrity partnerships in the works, as the Travis Scott collab sends burger sales soaring

SourceBusiness Insider
SectorRetail
CountryMiddle east

McDonald's partnership with Travis Scott has been a massive success for the brand, with locations running out of ingredients because of the meal's popularity.  Scott is just the first of McDonald's planned celebrity partnerships, Business Insider has learned.  "Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand," McDonald's US CMO Morgan Flatley said in an August memo obtained by Business Insider.  Visit Business Insider's homepage for more stories. McDonald's Travis Scott partnership has been a runaway success. And, it is just the first of a number of celebrity partnerships the chain has planned.  "Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand," McDonald's US CMO ...read more...