McDonald’s is adding a Travis Scott meal to the menu to win over ‘challenging’ Gen Z and millennial customers

McDonald’s is adding a Travis Scott meal to the menu to win over ‘challenging’ Gen Z and millennial customers

McDonald's is adding the "Travis Scott meal" to the menu starting on September 8. 

The meal includes Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite, priced at $6

McDonald's US CMO Morgan Flatley told Business Insider that people under the age of 34 are "becoming more and more challenging for brands to reach." The Scott partnership can help McDonald's reach these millennial and Gen Z customers. 

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McDonald's is teaming up with Travis Scott via a new partnership with his "Cactus Jack" music label. 

Starting September 8, McDonald's is adding the Travis Scott meal “”  Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite “” to the menu for $6. The combo is Scott's