Travis Scott reportedly earned $20 million through his partnership with McDonald’s

Travis Scott reportedly earned $20 million through his partnership with McDonald’s

Rapper Travis Scott earned an estimated $20 million through his deal with McDonald's this year, according to Forbes. 

Roughly $15 million of those earnings came from cobranded merchandise Scott released, which included a McNugget-shaped body pillow, $250 denim shorts, and a $98 hoodie, Forbes reported.

As part of the deal, McDonald's sold a Travis Scott Meal “” a Quarter Pounder, fries, and a Sprite “” which became such a hit that the fast-food chain started running out of burger ingredients. 

According to Forbes, Scott earned $20 million through a deal with Epic Games and pockets $10 million annually through a Nike partnership. 

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Travis Scott's deal with McDonald's may have landed him a $200 fine after the rapper drew crowds during a surprise visit to a California location, but it was all worth it in the end. Scott wound up earning approximately 100,000 times that figure through his partnership with the fast-food giant, according to Forbes. 

Scott earned roughly $5 million through the endorsement, along with another $15 million through McDonald's-themed merchandise he developed for his Cactus Jack brand, Forbes estimates. 

On McDonald's end, the meat of the deal was a limited-time menu offering called the Travis Scott Meal “”