Why The Walmart-TikTok Love Connection Makes Sense

Why The Walmart-TikTok Love Connection Makes Sense

Topline

That Walmart, the nation's largest retailer, is anxious to pony up billions to buy into TikTok, an app that appeals to an age group decades younger than its average customer, is evidence of the growing importance of “social commerce,” and of the brand's need to connect with future shoppers, experts in social media and e-commerce told Forbes.

In this photo illustration, a TikTok logo is seen displayed on a smartphone with a ByteDance, Oracle ... [+] and Walmart logo on the background. (Photo Illustration by Sheldon Cooper /SOPA Images/LightRocket via Getty Images)



SOPA Images/LightRocket via Getty Images

Key Facts





Oracle and Walmart have agreed to acquire a 20% stake in TikTok's global business as part of a pre-IPO financing round,