Kuwait’s Floward makes European debut with London e-commerce launch
Kuwait’s Floward makes European debut with London e-commerce launch
Floward, the Kuwait-based online flowers and gifts delivery platform, has launched in London, marking its first expansion outside of the Middle East region.
Due to Covid-19 and lockdown measures in the United Kingdom, the launch focused on online channels only with plans for a larger launch event in early 2021.
With e-commerce penetration in the UK representing 40 percent of all retail revenue and the flowers industry valued at $2.8 billion, Floward described the market as "very attractive" to enter.
Established in 2017 in Kuwait, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from growers and farmers around the world arranged locally by a team of florists and designers.
Floward also offers cakes, chocolate and perfumes curated by local designers bundled with its flower arrangements and also manages the last-mile same-day delivery to ensure the best customer experience.
Floward CEO and founder, Abdulaziz Al Loughani, pictured above, said: “This is a big step for Floward as this is the first European city we launch in.
"This year has been filled with challenges, but it also offered opportunities to the e-commerce industry. International expansion has always been a part of our vision and we are excited to finally launch in London.
"We believe that