Kuwait’s Floward makes European debut with London e-commerce launch

  • Date: 04-Dec-2020
  • Source: Arabian Business
  • Sector:Retail
  • Country:Kuwait
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Kuwait’s Floward makes European debut with London e-commerce launch

Floward, the Kuwait-based online flowers and gifts delivery platform, has launched in London, marking its first expansion outside of the Middle East region.

Due to Covid-19 and lockdown measures in the United Kingdom, the launch focused on online channels only with plans for a larger launch event in early 2021.

With e-commerce penetration in the UK representing 40 percent of all retail revenue and the flowers industry valued at $2.8 billion, Floward described the market as "very attractive" to enter.

Established in 2017 in Kuwait, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from growers and farmers around the world arranged locally by a team of florists and designers.

Floward also offers cakes, chocolate and perfumes curated by local designers bundled with its flower arrangements and also manages the last-mile same-day delivery to ensure the best customer experience.

Floward CEO and founder, Abdulaziz Al Loughani, pictured above, said: “This is a big step for Floward as this is the first European city we launch in.

"This year has been filled with challenges, but it also offered opportunities to the e-commerce industry. International expansion has always been a part of our vision and we are excited to finally launch in London.

"We believe that