Brand owned by Brazilians and Arabs replants in the Amazon – MENAFN.COM

  • Date: 29-Jun-2021
  • Source: MENAFN
  • Sector:Retail
  • Country:Middle East
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Brand owned by Brazilians and Arabs replants in the Amazon – MENAFN.COM

São Paulo - Tropicool focuses on products made from Brazilian fruits and has as partners the Brazilians Maurício Esteves and Caio Nabuco, and the Qataris Sheikh Mohammed Ahmed Al Thani, and Sheikh Ahmed Al Thani. Last Friday (25), the Brazilian businessmen and Mohammed Ahmed Al Thani visited Mâncio Lima, a municipality in the state of Acre, Brazil. There, the brand announced it would participate in the replanting of 1, 500 seedlings of fruit trees native to the Amazon rainforest region. The expedition is part of a partnership the brand established with the non-governmental organization SOS Amazônia."We started this partnership with the establishment of the company. The idea is to have this credit for planting. Every açaí we use, we want to plant it 'back.' In addition to the tree, this involves all the structure for the family that cultivates it, such as training and tools," the Global Head of Tropicool, Rafael do Prado Ribeiro, told ANBA. The Amazon region is where most of the raw material for Tropicool's products comes from; the company sells bowls, ice cream, juices, and other products with açaí berries and other superfruits from Brazil as base ingredients. The planting included, in addition to açaí, other