Capri’s Faraone Mennella Jewelry Store Celebrates 20 Years With New Design

  • Date: 15-Aug-2021
  • Source: Forbes
  • Sector:Retail
  • Country:Middle East
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Capri’s Faraone Mennella Jewelry Store Celebrates 20 Years With New Design

The interior of the newly renovated Faraone Mennella store in Capri. While many luxury brands have outposts on the Italian island of Capri, very few can boast the tiny hamlet as their flagship store. One who can is jewelry brand Faraone Mennella founded by the late Roberto Faraone Mennella and Amedeo Scognamiglio in 2001. The duo, who had known each other since their childhood growing up in the Naples region of Italy, launched overnight when their Stella earring was featured on Sex and The City, the cultural fashion Zeitgeist of the moment. Now twenty years and several boutiques later, the original Capri store has undergone a significant renovation to mark the 20th anniversary and steer the brand into the next twenty years. Crucial to its popularity has been the idyllic island off the coast of Naples that both founders knew as kids. For Scognamiglio, who is helming the brand solo since Roberto's passing June, 4 2020 due to Lymphoma, the location suits luxury retail today despite those questioning why he chose to invest and renovate during a pandemic. "Why would you want to open in a big city now? Capri is exactly what is happening in the business right now,