China’s largest online retailer expands in Mideast

China’s largest online retailer expands in Mideast

DUBAI: JD. com, China's largest online retailer, is set to enter the Middle East market after signing a partnership agreement with Namshi, the fashion and lifestyle platform owned by Dubai's Emaar Malls. As part of the deal, Chinese brands including Baleno, Dodogogo, Latit and Mo&Co will be sold on the Namshi platform. The Dubai-headquartered website will provide JD. com with local logistics, warehousing, marketing and content creation support in the region. Namshi said it also plans to launch several fashion and lifestyle brands from China later this month. Hadi Badri, chairman of Namshi said: "This strategic alliance between Namshi and JD. com represents a momentous event in the story of e-commerce in the Middle East. Through this partnership with JD. com, Namshi's customers in the Middle East and beyond will have access to a greater variety of exclusive brands and a globally benchmarked user experience." He added: "JD is a fast growing powerhouse in Chinese and global e-commerce, and the collaboration between Namshi and JD can further develop lifestyle e-commerce in the Middle East." Beijing-based JD. com posted revenue of 745. 8 billion yuan ($114. 97 billion) for the year, beating analysts' estimates, Reuters reported in March. Founded in 2011,