E-Commerce Brands Look To Reputation Management To Boost Sales

E-Commerce Brands Look To Reputation Management To Boost Sales

With the two year anniversary of the pandemic nearing, and the retail industry continuing to ... [+] experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. With the two year anniversary of the pandemic nearing, and the retail industry continuing to experience enormous transformation, new research brings fresh insight for brands looking to create effective customer experiences and boost sales. A new survey by Birdeye, an Experience Marketing platform, of over 800 marketers, looked specifically at how they communicate with new and existing customers to grow their revenue. The report showed how 57% of those surveyed now believe that managing the online reputation of a business, through actively managing reviews, referrals and other indicators of online reputation, is more important than paying for advertising. With the impact of the ios14 changes coming into full force this year, many retailers have been looking for more ways to maximise their online sales. Dave Lehman, chief operating officer of Birdeye, states that "Advertising just isn't driving revenue the way it used to," and makes this recommendation to any e-commerce business concerned about falling ad revenues: "Keep investing in advertising, but devote more time