Godiva will shutter all its shops in the United States and Canada by March as it struggles with a drop in sales

Godiva will shutter all its shops in the United States and Canada by March as it struggles with a drop in sales

Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Account active since Godiva plans to close all 128 of its brick-and-mortar locations in North America, including 11 locations in Canada, by the end of March, the company said Sunday. In-person shopping at its brick and mortar locations dropped during the coronavirus pandemic as consumer buying behavior changed, Godiva said in an emailed statement. The company has seen growth in online sales and sales from grocery and retail partners. Godiva will maintain retail operations across its locations in the Middle East, Europe, and greater China, according to the statement. "Of course, this decision was difficult because of the care we have for our dedicated and hard-working chocolatiers who will be impacted," CEO Nurtac Afridi said. "We have always been focused on what our consumers need and how they want to experience our brand, which is why we