Goldfish Snack Crackers Takes A Stylish 90’s Trip Down Memory Lane

Goldfish Snack Crackers Takes A Stylish 90’s Trip Down Memory Lane

The ubiquitous snack that smiles back was introduced in 1958 by Oscar J. Kambly, who invented it for his wife, a Pisces. The brand is now celebrating the Nineties with a limited-time taste makeover bowing on September 1. "Nineties nostalgia is incredibly popular right now," Janda Lukin, chief marketing officer of Campbell's Snacks told me. "Our food trends research revealed that hot and spicy is the most requested flavor for Goldfish, particularly among young adults. Digging deeper, we discovered that the spicy, cheesy jalapeño popper was trademarked in 1992." "When deciding on our next flavor, we immediately thought of our favorite snack from the era, jalapeño poppers," added Danielle Brown, vice president of marketing for Campbell Snacks. "In bringing this iconic flavor to life, nothing put a smile on our faces like creating the ultimate Nineties combo of a pair of jeans with a bag of Jalapeño Popper Goldfish peeking out of each pocket." The new flavor offers "a bold, cheesy taste with a slight kick of heat, and combines the premium quality crackers fans know and love with the nostalgic snack from the Nineties," Campbell's said. Consumers can get the immersive Nineties Goldfish experience and wear their passion for