Lab-Grown Diamonds Gain Even More Credibility As Pandora And Diamond Foundry Ditch Mined Gems

Lab-Grown Diamonds Gain Even More Credibility As Pandora And Diamond Foundry Ditch Mined Gems

Share to Linkedin Now with lab growns, their affordability allows us to present the allure of diamonds and broaden the ... [+] access for many people," says Pandora CEO Alexander Lacik. (Photo by John Keeble/Getty Images) Lab-grown diamonds, the manmade alternative to naturally-grown diamonds, have faced an uphill battle to be recognized by the jewelry industry as an acceptable alternative to mined diamonds. Now Pandora, the world's largest jewelry company by volume, and Diamond Foundry, one of the nation's leading producers of lab-grown diamonds, are out with news that prove the staying power and skyrocketing demand for a modern, affordable alternative to mined diamonds. After years of being denounced by many as synthetic, fake and artificial, the industry's trash talk was forced to end in 2018 when the FTC removed the word "natural" from its previous definition of a diamond: "a natural mineral consisting essentially of pure carbon crystallized in the isometric system." Now both lab and naturally grown "pure carbon crystallized stones" can be called diamonds. The only hitch is manmade diamonds must be clearly identified as such in advertising and labeling to distinguish them from the natural kind. All the while, consumers have been clamoring for the stones