New Brand To Know: Liv Luttrell

CountryMiddle east

Liv Luttrell Courtesy Photo Creative director and jewelry designer Liv Luttrell has always felt very connected to structural shapes and elements. Prior to attending art college, Luttrell honed her craft and worked with blacksmiths in a local artistic forge and studied Gemology at the Gemological Institute of America. She started working on her own designs in 2016 and worked with private clients to create bespoke one-of-a-kind pieces. The range is sold on A Liv Luttrell ring Courtesy Photo What inspired you to launch your label?  I have always known I wanted to work for myself: I think being responsible for all aspects of the creative process has always been important to me.

From the responsible sourcing of gems and precious metals to my hand-made presentation boxes, beautiful quality is at the heart of my label. Looking back I am amazed at the absolute confidence I had when I started out - I now realize that starting a business is not for the faint-hearted! Why jewelry?  Jewelry combines a variety of things I love, particularly the freedom of following my aesthetic intuition: my design process is totally more...